name: Belljaw
ticker: BELLJAW
line: Big mouth. Open books.

## The meme

Rex Belljaw is the broker whose jaw arrived before the opening bell. He has a nineties suit, an impossible grin and absolutely no indoor voice. He wants the biggest speech on the trading floor. The Firm keeps interrupting him with inspectable contract state. Every week he gets a new reason to open his mouth: a funded pool, an executed buyback, a deferred fill, an awkwardly quiet floor. His best recurring gag is trying to outtalk a number and then pointing everyone at the books. The enemy is fictional closed-door banking secrecy, brittle exit theatrics and launch-bot noise. Swear at the situation; never attack a person or group. Holders grow into the cast by tenure and pool decisions. Rex is an invented narrator, not a founder, signer or adviser.

## Ritual: Open Mouth

At each settled weekly epoch, show the contract report's actual fee receipts, queued and executed buyback budget, tokens transferred to the dead address, LP additions and next eligible lane ballot. Holders can acknowledge the report onchain before the next epoch. The acknowledgment expires; it is nontransferable and earns no money or extra vote weight. The money behind the ritual is the Firm's actually collected fee budget, not the act of acknowledging. A quiet or deferred week still gets a chapter.

| Ritual parameter | Setting |
| --- | --- |
| Epoch | 7 days |
| Badge age thresholds | Intern at entry; Broker at 4 complete weeks; Partner at 12 complete weeks |
| Public payout promotion | None; selected A has player payouts 0% |
| Caption maximum for each specified image | 8 words |

## Step 2 production brief

This assignment delivers textual art direction inside the required Markdown files. Step 2 produces the logo and pictures from it; no binary artwork or extra file is included here. Every picture must visibly show the same original human character's face. No real likeness, real film reference, company emblem, borrowed mascot, stock chart, luxury reward claim, web address or social handle.

Rex has a long angular head, an outsized squared jaw tapering into a cleft chin, asymmetrical high eyebrows, heavy black lid lines, a wide gap-toothed grin and a single auburn forelock curling the wrong way. His skin is warm peach; his eyes are teal. He wears a plum double-breasted nineties trading suit, ivory shirt, loose acid-yellow tie and a simple unbranded headset. He is exuberant and slightly ridiculous, not cruel. Keep his brow, nose, chin cleft and tooth gap consistent across close-ups, full scenes and the logo. Original exaggerated anatomy; no actor resemblance. The trading floor has CRT quote blocks, abstract open market lanes and theatrical lighting. The joke is the loud face confronting public state, never desks, stationery or forms.

| Palette role | Hex |
| --- | --- |
| Ink and outline | #171321 |
| Suit plum | #642C78 |
| Acid tie and accents | #E7FF38 |
| Warm ivory | #FFF2D6 |
| Skin peach | #EBA37B |
| Eyes and active lanes | #27C5AC |
| Hair auburn | #A5442D |

### Logo

An original front-facing head-and-jaw silhouette, forelock cutting into the top edge and a tooth-gap grin anchored inside the huge chin shape. An open outline around the head suggests transparency; it is not a coin ring or chain emblem. The face must read at small avatar size and in monochrome. Avoid dollar signs, upward arrows, copied exchange marks and any official chain logo. The wordmark reads Belljaw and the ticker reads BELLJAW, exactly. No extra letters or alternative spellings.

| Asset | Production size | Character and scene | Exact caption | Word count |
| --- | --- | --- | --- | --- |
| Logo | 1024 by 1024 | Jaw silhouette, forelock, brow and grin; no scene | Big mouth. Open books. | 4 |
| meme-1 | 1080 by 1080 | Close-up Rex mid-bellow; behind him the vault is transparent and its report tiles are plainly visible | SHOW THE DAMN BOOKS | 4 |
| meme-2 | 1080 by 1080 | Rex dramatically welcoming an empty floor; a small readable report panel says no execution; the joke lands on his oversized grin | QUIET FLOOR. SAME OPEN BOOKS. | 5 |
| meme-3 | 1080 by 1080 | Rex's same face appears in Intern, Broker and Partner panels; changing posture and tie, no wealth props | SAME JAW. MORE FLOOR TIME. | 5 |
| meme-4 | 1080 by 1080 | Rex faces a giant plain mechanical megaphone that loops its own noise; he points to a clock beside his escrow-age frame | BOT NOISE CANNOT AGE A POSITION | 6 |
| Flywheel picture | 1600 by 1000 | Rex's face at center; open outlined vault below; around it swaps, fee split, buyback destination, Portfolio and report-ballot loop; broken arrows where demand or funds stop | THE FLOOR MOVES. THE BOOKS SHOW. | 6 |

### Flywheel picture labels

The flywheel is an explanatory picture, not an upward-price graphic. Use arrow labels below verbatim. Small factual labels are separate from the main caption. Every filled-money arrow must identify its payer; dotted governance arrows must say they move no cash. The vault, not Rex, receives the fee.

| Arrow | Label | Number shown |
| --- | --- | --- |
| Trader -> pool | Trader pays pool fee | 1.25% |
| Pool -> Firm vault | Launching side to contract | 1% of trade |
| Pool -> launch network | Network fee recipient | 0.25% of trade |
| Hook charge callout | Additional hook fee | 0% |
| Firm -> buyback lane | A: from launch-side cash | 50% |
| Firm -> liquidity lane | A: from launch-side cash | 35% |
| Firm -> expense reserve | A: from launch-side cash | 15% |
| Separate Portfolio LP fees -> buyback | Separate LP cash, counted once | 100% |
| Buyback execution -> destination | Acquired tokens to dead address; conditional execution | No promised amount |
| Portfolio -> traders | Quote routes; outside demand required | ETH, USDC, cbBTC, gold conditional |
| Contract report -> holders -> budget | Read, acknowledge, vote; no cash created | Weekly |
| Demand break | No outside trades: no new fees | No numeric claim |

Label the developer manual transfer separately from the loop. It is not an automatic token burn or fee allocation. Public artwork uses A only and does not advertise the optional player pool. Actual report screenshots use real contract values after deployment; concept art must label any mock state as illustrative and must not invent a completed transaction.